Friday, January 18, 2013

My example of Infographic and principles of infographic


I found this infographic via google research with the key words"religious infographic" at http://visual.ly/one-nation-under-god.
A female bartender(representing the atheists ) and six customers of different costume(the structure of which looks similar to that of "the Last Supper" by Leonardo Da Vinci)
It is the most illustrative and interesting infographic I have ever seen because the message it used is very straight--costume and color. In this way, I don't have to explain much about the content of the infographic but my understanding of the essential elements or the principle of a good infographic.

1) Must be supported by facts and digits. To build up a infographic, you need a idea first and then the facts and digits, or you can not call it a infographic.
2) Exaggeration of the color and other visual element to some extent. In this example, proportion makes more sense than the exact amount, so their columns' colors are darker than that of the exact amount to get more impression. Since we know ordinary religious people would not dress like that, the designer's using clergy who do dress like that would be kind of exaggeration(and putting them in a same bar and sitting shoulder by shoulder is even more surrealistic...)
3) Using abstract items, or even icon. To avoid too complicated structure for viewers to follow, the designer should simplified the elements used in an infographic. Here, we can see the designer didn't use much facial information(except the bartender's exotic Asian face) which is less relative to religious affiliation but the costume information that is tightly connected to one's belief.
4) Cutting off surplus groups. An infographic can not contain all the groups, so the designer should decide which groups are more representative. Here we didn't any minor schools of Christianity or other religious groups as they are maybe less representative, less known and just have smaller communities. 

1 comment:

  1. I love this example of using actual pictures to represent it. What a fun idea!

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